Looking for the latest eCommerce NAICS code as per the 2023 classification? Let us help you find the best suitable 2023 NAICS code that you can use for your eCommerce business.
The North American Industry Classification System (NAICS) is a common industry classification system used by Federal statistical agencies in North American countries, including the US, Canada, and Mexico.
NAICS codes for eCommerce businesses were revised in the latest 2022 update, eliminating the distinction between physical and online stores.
What is the NAICS code for eCommerce Business?
The correct NAICS code for eCommerce businesses depends on the nature of your overall business and what you are primarily selling online.
Before 2022, the correct NAICS code for all eCommerce businesses was 454110 under the 2017 classification.
Lately, as per the official 2022 NAICS revision of the U.S. Bureau of Labor Statistics, the industry covered under NAICS 454110 is being updated to eliminate the distinction between physical stores and online stores.
With the rise of internet usage and change in how goods and services are delivered, this industry is adapting to blur the lines between physical stores and online stores. Instead, retailers will be distinguished by their specialized product lines.
Depending on what your eCommerce business is related to, find the right NAICS code from this updated classification table of 2022 NAICS.
|eCommerce NAICS Code||Type of Online Retailers|
|441330||Automotive Parts & Accessories Retailers|
|445320||Beer, Wine, & Liquor Retailers|
|459210||Book Retailers & News Dealers|
|458110||Clothing & Clothing Accessories Retailers|
|456120||Cosmetics, Beauty Supplies, & Perfume Retailers|
|449210||Electronics & Appliance Retailers|
|445250||Fish & Seafood Retailers|
|449121||Floor Covering Retailers|
|456191||Food (Health) Supplement Retailers|
|459420||Gift, Novelty, & Souvenir Retailers|
|459120||Hobby, Toy, & Game Retailers|
|458320||Luggage & Leather Goods Retailers|
|441227||Motorcycle, ATV, & All Other Motor Vehicle Dealers|
|459140||Musical Instrument & Supplies Retailers|
|444240||Nursery, Garden Center, & Farm Supply Retailers|
|459410||Office Supplies & Stationery Retailers|
|456130||Optical Goods Retailers|
|444180||Other Building Material Dealers|
|444230||Outdoor Power Equipment Retailers|
|459910||Pet & Pet Supplies Retailers|
|456110||Pharmacies & Drug Retailers|
|459130||Sewing, Needlework, & Piece Goods Retailers|
|459110||Sporting Goods Retailers|
|459991||Tobacco, Electronic Cigarette, & Other Smoking Supplies Retailers|
|459510||Used Merchandise Retailers|
|455211||Warehouse Clubs & Supercenters|
|449122||Window Treatment Retailers|
|455219||All Other General Merchandise Retailers|
|456199||All Other Health & Personal Care Retailers|
|449129||All Other Home Furnishings Retailers|
|459999||All Other Miscellaneous Retailers|
|445298||All Other Specialty Food Retailers|
To determine the eCommerce NAICS Code for your business, look at which retail activity you fall under and use the correct code accordingly.
As the previous eCommerce NAICS code, 454110 is now being revised (see screenshot below), you might want to use the right updated code starting in 2022.
Most online stores, whether they are powered by Shopify or any other top eCommerce platforms, will likely fall under the retail activity of one of the categories above.
You can download the complete 2022 NAICS manual here from the official U.S. Census Bureau website.
NAICS code 454110 for eCommerce Business?
As we mentioned earlier, under the year 2017 classification, the correct NAICS code for all eCommerce businesses was 454110.
This common NAICS code 454110 primarily included businesses under the online retail industry classification, such as web retailers, internet retail sale sites and auctions.
These types of industries are focused on selling products through non-retail methods, such as catalogues, phone calls, or electronic materials like interactive TV or the internet.
If you’re involved in any aspect of eCommerce, from setting up an online store to selling online by any means, this is the code you’ll need to use.
Types of eCommerce Businesses under NAICS Code 454110
If we were to pull out the index entries for NAICS Code 454110 under the 2017 classification, you could see these categories as the major entries;
- Catalog (i.e., order-taking) offices of mail-order houses
- Collectors’ items, mail-order houses
- Computer software, mail-order houses
- Home shopping television orders
- Internet auction sites, retail
- Mail-order book clubs (not publishing)
- Mail-order houses
- Web retailers
Everything under NAICS Code 454110 – 2007, 2012, and 2017
Let’s dive deeper into the NAICS code 454110 to help you gain a clearer picture of all kinds of businesses that the classification encompassed in the years 2007, 2012, and 2017.
Here’s a complete table of index entries with the NAICS code 454110 outlining all possible businesses that you can enter under the classification of 2017 NAICS.
|Index Entries for 454110|
|454112||454112||454110||Auctions, Internet retail|
|454111||454111||454110||Audio and video content downloading retail sales sites|
|454113||454113||454110||Book clubs, not publishing, mail-order|
|454111||454111||454110||Business to Consumer retail sales Internet sites|
|454113||454113||454110||Catalog (i.e., order-taking) offices of mail-order houses|
|454113||454113||454110||Collectors’ items, mail-order houses|
|454113||454113||454110||Computer software, mail-order houses|
|454113||454113||454110||Direct mailers (i.e., selling own merchandise)|
|454112||454112||454110||Electronic auctions, retail|
|454111||454111||454110||Institutional pharmacies, off-site, exclusively on Internet|
|454113||454113||454110||Institutional pharmacies, off-site, mail-order|
|454112||454112||454110||Internet auctions, retail|
|454111||454111||454110||Internet retail sales sites|
|454113||454113||454110||Order-taking offices of mail-order houses|
|454113||454113||454110||Prerecorded tape, compact disc, and record mail-order houses|
|454113||454113||454110||Television order, home shopping|
Real Examples of Businesses using eCommerce NAICS Code
Here are some real-world examples of businesses that use the eCommerce-related NAICS codes;
Amazon.com, Inc. – Amazon is the world’s largest online retailer and one of the most well-known eCommerce businesses. They sell a variety of goods, including books, music, electronics, apparel, furniture, food, toys, and more.
eBay Inc. – eBay is an online auction site where people can buy and sell a wide variety of goods and services.
Overstock.com, Inc. – Overstock is an online retailer that specializes in selling closeout merchandise from manufacturers at discounts. They sell a variety of items, including furniture, home decor, bedding, and more.
Wayfair Inc. – Wayfair is an online retailer that specializes in selling home goods. They offer a wide range of products, including furniture, décor, appliances, and more.
Woot LLC – Woot is an online retailer that specializes in selling closeout merchandise from manufacturers at discounts. They sell a variety of items, including electronics, home goods, and more.
Chinos Holdings Inc – Chinos Holdings, the parent company of J.Crew Group, Inc, is an online retailer that specializes in selling clothes and accessories for men, women, and children.
As you can see, the businesses that come under this NAICS code are quite diverse. If you’re involved in any type of eCommerce business, chances are this is the code you’ll need to use.
eCommerce NAICS Codes FAQs
Here are some of the most frequently asked questions related to eCommerce NAICS codes.
What are NAICS codes?
NAICS stands for “The North American Industry Classification System”. It is a standard and common industry classification system used by Federal statistical agencies in North American countries, including the US, Canada, and Mexico.
How do I find NAICS for my Business?
You can find your company’s or industry’s related NAICS code by going to the Census Bureau’s North American Industry Classification System page.
What are the latest NAICS Codes?
The NAICS codes are revised every five years, and the latest codes are from the year 2022.
What is the difference between NAICS and SIC codes?
The Standard Industrial Classification (SIC) system was the standard classification system for businesses until 1997, when it was replaced by the NAICS system. SIC codes are still used in the private sector.
Can there be multiple NAICS codes for eCommerce businesses?
Well, depending on the nature of your business, there can be multiple NAICS codes that can be applied related to your eCommerce activities.
What is NAICS code for Shopify store?
You can find the NAICS code for your Shopify store by identifying the type of your online business in the latest 2022 NAICS table above.
Get your eCommerce Business NAICS Right
Hopefully, this guide has given you a clear understanding of what the eCommerce NAICS code is and how to find the right code to use for your business.
You can find the most suitable NAICS code for your business from our latest updated table of index entries, with the NAICS code outlining all possible businesses that can be entered under the classification.
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